ULSTEIN Accelerated Business Development
Business development takes time. This is partly because of the enormous number of factors to consider. To ensure a better decision is made, the decision maker has to consult with a range of professionals to cover all relevant aspects of the decision.
This process can be time–consuming, lasting months or even years. Yet, it may result in an immature vessel design solution and investment plan. Ulstein ABD is a methodology that takes all these issues into account and speeds up the decision-making process.
Ulstein ABD approach
Multidisciplinary input in real-time
To overcome all of the usual business development pitfalls, Ulstein ABD unites executives and experts in multidisciplinary workshops to surpass all of the usual business development pitfalls, ensuring that professional input can be received in real time. With over 200 business cases completed, these collaborative workshops have proven invaluable in speeding up the decision-making process, which further accelerates overall business development.
Step-by-step approach
The ABD approach is typically separated into three sessions. The facilitator guides the participants, following a pre-set structure flexible enough for individual adaptations.
Workshop organisation
The Ulstein Accelerated Business Development Approach takes approximately one to two months from start to finish. As a concentrated effort, a week might be enough to concede a better vessel concept design solution. Workshops can be arranged as a one week intensive session, or preferably over a period of 6 to 8 weeks with 2 weeks in between sessions.
Ulstein ABD Centre and competence
The Ulstein ABD process takes place at the Ulstein ABD Centre, which is fully equipped with interactive boards, projectors, and multi-screen monitors. Alternatively, sessions can be arranged at any other convenient and relevant place on the customer's premises or in its vicinity.
Internal and external expertise
When needed, both internal and external specialists are called upon. The customer experts, together with the Ulstein ABD Centre facilitators, make up the core project group. With the company’s background in ship design, shipbuilding, and electrical and control systems, Ulstein is uniquely positioned to guide customers through the fleet renewal and vessel investment decision-making process.
Ulstein ABD methodology
Over the last few years, Ulstein has initiated and been involved in over 200 national and international business case developments.
Knowledge-based on sound research
The studies, which have been conducted in collaboration with academic institutions, class societies, and major industry suppliers, aim to improve the way we conduct our business case development, especially how to secure the competitive advantage of the vessel design being developed.
Ulstein has developed the resulting knowledge into a business methodology, the ULSTEIN ABD. We use it to work with comprehensive internal strategic issues and, more importantly, our customers’ strategic fleet investment decisions.
Benefits
- Multidisciplinary Decision Making
- We unite executives and experts, ensuring multidisciplinary input of all relevant aspects.
- Efficient Information Processing
- Extensive information analysed and presented to assure a reliable foundation for decision-making.
- Business Ideas Faster to Market
- Reducing time from business idea to commercial realisation
- Benchmarking and Performance Ranking of Vessel Design Solutions
- Find the right vessel design solution by detailed performance comparison.
- Structured Business Plan and Concept Solution
- Proper documentation for presenting information to stakeholders and design makers.
